“It is not the strongest of the species that survives, or the most intelligent that survives.
It is the one that is the most adaptable to change”- Charles Darwin
Whenever I see an ad on television I wonder why people are constantly marketing the same product with different commercials. I had a notion that if the product is good then people would automatically purchase and use it and for this a couple of ads should suffice. Still why are they spending so much focusing in the marketing section? This question made me perplexed until recently.
Every product has its own life cycle and it generally consists of creation stage, growth stage, maturity stage and decline stage. The graph goes like a normal bell shaped curve.
Thus every product has to face all the four phases. All the companies obviously want their products to be in growth stage forever. How is it possible to keep a product in its growth stage eternally or rather how to prevent the product not entering into the decline stage?
The graph here (will be updated soon) explains that a product can avert stepping into its decline stage by providing it with a new life! And that’s why you see that there are so many modifications done with the same product (Be it in its packaging, flavors, quantity, free gifts and the like)
For instance, lays chips has come out in multiple flavors to relentlessly have its space in the market, chocolates which has come in all possible sizes to fit the purse and similar is the case with shampoo industry which is packed in different volume to cater to the space need of the people.
In the service sector, let’s consider Airtel and Vodafone, each come out with different offers and packages to attract customers and to gain a competitive advantage of the other. Ultimately customer is the king and every product has to be deigned according to his needs! As the adage goes, change is the only thing constant!
Showing posts with label Advertisements. Show all posts
Showing posts with label Advertisements. Show all posts
Tuesday, April 7, 2009
Sunday, February 1, 2009
IN THE CREATIVE WORLD
Do you remember the mentos ad? A guy walks backward pretending to escape and eventually ends up achieving the objective. A think out of the box instance!
How about the insurance ads which makes a direct appeal to our hearts!
Why to miss the latest Madhavan and Vidhya Balan’s Airtel ad where they express themselves :-)
Advertising is the means of informing and influencing the general public to buy products or services. The need for a few things always exists and the role of advertising is to trigger the feel for the need and make people buy the products. Many are the times when we have checked out various shops and products (getting impressed with its commercials). Be it the media of print, audio or visual it is the advertising that makes a product successful.
THE MAGICAL WORD ‘FREE’: When people get additional quantity or anything in addition for the same price, it is definitely making an appealing offer. For it is rightly said that a little extra goes a long way.
THE EYE CATCHING ‘NEW’: People tend to check out anything that is new and untried and the products with this key word is able to trade much faster and better for the same reason.
THE MAGNETIC ‘BRAND AMBASSADORS’: Brand ambassadors like Shahrukh, Sachin and Amitabh are successful to pull the crowd. Ardent fans of celebrities go for a product which gets endorsed by their icons.
THE ‘POPULAR TAGLINES’: The high recall value of many products is because of their taglines. Maggi-only two minutes, Vodafone- wherever you go one network always follows, Coca-Cola- little drops of joy etc are a few of those that stick to our memory.
Advertising strikes the right chord when it attempts to create an emotional bonding, especially when it comes to sectors like Insurance, Banking and Real estates. Though companies hugely invest in advertising it is through word-of-mouth that constitute a large portion of sales. A classic case was the establishment of a 1000 Crore company started by Mr.Lakkubhai Pathak which sold food ingredients for domestic households without spending a penny on marketing strategies. Another living example is GOOGLE which has already created history in the world of searches.
So whats your favorite ad :-)
How about the insurance ads which makes a direct appeal to our hearts!
Why to miss the latest Madhavan and Vidhya Balan’s Airtel ad where they express themselves :-)
Advertising is the means of informing and influencing the general public to buy products or services. The need for a few things always exists and the role of advertising is to trigger the feel for the need and make people buy the products. Many are the times when we have checked out various shops and products (getting impressed with its commercials). Be it the media of print, audio or visual it is the advertising that makes a product successful.
THE MAGICAL WORD ‘FREE’: When people get additional quantity or anything in addition for the same price, it is definitely making an appealing offer. For it is rightly said that a little extra goes a long way.
THE EYE CATCHING ‘NEW’: People tend to check out anything that is new and untried and the products with this key word is able to trade much faster and better for the same reason.
THE MAGNETIC ‘BRAND AMBASSADORS’: Brand ambassadors like Shahrukh, Sachin and Amitabh are successful to pull the crowd. Ardent fans of celebrities go for a product which gets endorsed by their icons.
THE ‘POPULAR TAGLINES’: The high recall value of many products is because of their taglines. Maggi-only two minutes, Vodafone- wherever you go one network always follows, Coca-Cola- little drops of joy etc are a few of those that stick to our memory.
Advertising strikes the right chord when it attempts to create an emotional bonding, especially when it comes to sectors like Insurance, Banking and Real estates. Though companies hugely invest in advertising it is through word-of-mouth that constitute a large portion of sales. A classic case was the establishment of a 1000 Crore company started by Mr.Lakkubhai Pathak which sold food ingredients for domestic households without spending a penny on marketing strategies. Another living example is GOOGLE which has already created history in the world of searches.
So whats your favorite ad :-)
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