IN THE CREATIVE WORLD

Do you remember the mentos ad? A guy walks backward pretending to escape and eventually ends up achieving the objective. A think out of the box instance!
How about the insurance ads which makes a direct appeal to our hearts!
Why to miss the latest Madhavan and Vidhya Balan’s Airtel ad where they express themselves :-)

Advertising is the means of informing and influencing the general public to buy products or services. The need for a few things always exists and the role of advertising is to trigger the feel for the need and make people buy the products. Many are the times when we have checked out various shops and products (getting impressed with its commercials). Be it the media of print, audio or visual it is the advertising that makes a product successful.

THE MAGICAL WORD ‘FREE’: When people get additional quantity or anything in addition for the same price, it is definitely making an appealing offer. For it is rightly said that a little extra goes a long way.

THE EYE CATCHING ‘NEW’: People tend to check out anything that is new and untried and the products with this key word is able to trade much faster and better for the same reason.

THE MAGNETIC ‘BRAND AMBASSADORS’: Brand ambassadors like Shahrukh, Sachin and Amitabh are successful to pull the crowd. Ardent fans of celebrities go for a product which gets endorsed by their icons.

THE ‘POPULAR TAGLINES’: The high recall value of many products is because of their taglines. Maggi-only two minutes, Vodafone- wherever you go one network always follows, Coca-Cola- little drops of joy etc are a few of those that stick to our memory.

Advertising strikes the right chord when it attempts to create an emotional bonding, especially when it comes to sectors like Insurance, Banking and Real estates. Though companies hugely invest in advertising it is through word-of-mouth that constitute a large portion of sales. A classic case was the establishment of a 1000 Crore company started by Mr.Lakkubhai Pathak which sold food ingredients for domestic households without spending a penny on marketing strategies. Another living example is GOOGLE which has already created history in the world of searches.
So whats your favorite ad :-)

BEHIND THE “GOOGLE”-SEARCH!

This is all about Google’s unwavering emphasis on innovation, unmatched search capacity and vast computational resources. The quest for immediate information on anything and everything is satisfied by ‘Googling’ it on computers or cell phones. Woven into the fabric of daily life, Google has seemingly become indispensable! We rely on it so heavily that it’s difficult to imagine a life without it.

Hats off!-Larry Page and Sergey Brin (better known as Google Guys) for this breakthrough in technology.
To google means ‘to search’, a noun that has become a verb in English and other languages and is a testament to its pervasive influence on global culture.

Motto: Don’t Be Evil
Mission: To make all of the world’s information freely accessible and useful.

Do you know that Google the research project has become google.com!?!

->What does google mean?
Brin and Page wanted a catchy name that hadn’t already been taken. Their office-mate came up with ‘Googolplex’ (googolplex is a huge number). They liked it shorter and misspelled it in the work station as Google.
Google means a very large number. It is the number ‘1’ followed by 100 zeros. It is a mathematical term and is spelled g-o-o-g-o-l. So that’s the right way google is spelled.

->They wanted to let their search engine speak for itself.
Other websites spent a good chunk on advertising but Google guys believed in the word of mouth. Initially they sent out an email newsletter to a list they called google friends and urged people to spread the word. Google was entirely spread through word of mouth!

->Google’s web design
Breaking a basic rule of advertising, its main page-the one most viewed by users-is devoid of ads. Google’s clean, pristine look attracted computer users hunting for information. In a cluttered world, its primary colors and white background conveyed purity, with universal appeal. Also it could load more quickly. To add on google wishes its users in its home page when ever there is an occasion to celebrate.

->Googleware
Google assembles each and every PC in its massive network inside secure facilities that are strictly off-limits to outsiders. Google is able to do this affordably because the massive scale of its operation makes it cost effective and of higher quality than buying custom PCs from someone else.

->Page Rank Algorithm
A press release described their page ranking system for ranking search engine results as consisting of 500 million variables and two billion terms! Google has assigned numbers to those pages to correspond roughly to their importance. The page ranking is some of all things pointing to it. Counting the number of links pointing to a website was a way of ranking that site’s popularity.

->Google ads
They have a bright line on the results page that separated free search results from ads. Instead of merely displaying an ad from the vendor willing to pay the most, goggle ranked ads based on a formula that took into account both how much someone offered and how frequent users clicked. More popular ads rose to top and less popular ones drifted downward. It was consumer pull, rather than business push, that would determine where ads appear.

->Emotional Connection
When google needed to convey an important message to its millions of users, its spartian white homepage made a handy billboard, since any bit of extra text instantly grabbed attention. For instance, after a devastating Tsunami wreaked havoc in south Asia, it used the space to provide international relief efforts to raise money and provide assistance for the victims.

->TGIF
Thank god it’s Friday! This syndrome is very popular in many software concerns. But google had done something special about it-A rule that software engineers spend 20% of their time, or on day a week, working on whatever projects interested them! People are more productive when they are working on something they are passionate about and this 20percent time was given to them to explore. Once an idea matures, they start talking about it in a public forum within the confines of the company. This is a wonderful paradigm and has contributed a lot in budding new ideas and producing things.

And for more information visit Techy Din’s blog
These are just a drop in the ocean google and for all your queries I have placed a GOOGLE SEARCH box in the top left of this page. Happy Googling!

A special thanks to David A. Vise and my cousin :-)

Visit http://www.thegooglestory.com/