Saturday, April 25, 2009

Which is the best show piece?

One of the best show pieces has taken a piece of my heart and if you are not sure which then take a second look at the photo, for that piece can take away one of your heart beats too :-)
My darling cat Achomi and you can locate it doing the right thing at the right side lol
Don’t know if it has got inspired by me or I have got inspired by it, we both are sure to outwit kumbhakarna’s and pose a threat to the other kumbhakarni’s if any lol.

Whenever dad got things for home, we all encircled him like bees and probably over the days this has got achomi deprived of the attention that it had been enjoying earlier and hence one day achomi explored areas in and around our colony and found that it can also bring in a new thing to home (guess achomi thought getting new things was the cause of attention and it turned true too!). It has caught a rat alive and came running into the home, it seemed as if a child had won the first prize and flaunting it to dad. As it expected we were all shouting ‘achomi’ and guess it got happy as it ultimately got the privilege it demanded lol. We had a tough time with the tom and jerry though!

Tuesday, April 7, 2009

Time for an AD-ed change!

It is not the strongest of the species that survives, or the most intelligent that survives.
It is the one that is the most adaptable to change”- Charles Darwin

Whenever I see an ad on television I wonder why people are constantly marketing the same product with different commercials. I had a notion that if the product is good then people would automatically purchase and use it and for this a couple of ads should suffice. Still why are they spending so much focusing in the marketing section? This question made me perplexed until recently.

Every product has its own life cycle and it generally consists of creation stage, growth stage, maturity stage and decline stage. The graph goes like a normal bell shaped curve.
Thus every product has to face all the four phases. All the companies obviously want their products to be in growth stage forever. How is it possible to keep a product in its growth stage eternally or rather how to prevent the product not entering into the decline stage?

The graph here (will be updated soon) explains that a product can avert stepping into its decline stage by providing it with a new life! And that’s why you see that there are so many modifications done with the same product (Be it in its packaging, flavors, quantity, free gifts and the like)

For instance, lays chips has come out in multiple flavors to relentlessly have its space in the market, chocolates which has come in all possible sizes to fit the purse and similar is the case with shampoo industry which is packed in different volume to cater to the space need of the people.

In the service sector, let’s consider Airtel and Vodafone, each come out with different offers and packages to attract customers and to gain a competitive advantage of the other. Ultimately customer is the king and every product has to be deigned according to his needs! As the adage goes, change is the only thing constant!