IN THE CREATIVE WORLD

Do you remember the mentos ad? A guy walks backward pretending to escape and eventually ends up achieving the objective. A think out of the box instance!
How about the insurance ads which makes a direct appeal to our hearts!
Why to miss the latest Madhavan and Vidhya Balan’s Airtel ad where they express themselves :-)

Advertising is the means of informing and influencing the general public to buy products or services. The need for a few things always exists and the role of advertising is to trigger the feel for the need and make people buy the products. Many are the times when we have checked out various shops and products (getting impressed with its commercials). Be it the media of print, audio or visual it is the advertising that makes a product successful.

THE MAGICAL WORD ‘FREE’: When people get additional quantity or anything in addition for the same price, it is definitely making an appealing offer. For it is rightly said that a little extra goes a long way.

THE EYE CATCHING ‘NEW’: People tend to check out anything that is new and untried and the products with this key word is able to trade much faster and better for the same reason.

THE MAGNETIC ‘BRAND AMBASSADORS’: Brand ambassadors like Shahrukh, Sachin and Amitabh are successful to pull the crowd. Ardent fans of celebrities go for a product which gets endorsed by their icons.

THE ‘POPULAR TAGLINES’: The high recall value of many products is because of their taglines. Maggi-only two minutes, Vodafone- wherever you go one network always follows, Coca-Cola- little drops of joy etc are a few of those that stick to our memory.

Advertising strikes the right chord when it attempts to create an emotional bonding, especially when it comes to sectors like Insurance, Banking and Real estates. Though companies hugely invest in advertising it is through word-of-mouth that constitute a large portion of sales. A classic case was the establishment of a 1000 Crore company started by Mr.Lakkubhai Pathak which sold food ingredients for domestic households without spending a penny on marketing strategies. Another living example is GOOGLE which has already created history in the world of searches.
So whats your favorite ad :-)